'OleIo Community Television
Strategic Plan 2001 -2005
2002 Update



Strategic Initiative 1. Diversity of Voices

To achieve strong representation in the creation of programming from all groups in the community that leads to issues being addressed, community connectivity and positive change.

Strategic Goal 1.A. Variety of Methods to Access Resources

'Olelo provides access to its resources through a variety of methods to increase participation in the creation of programming by and for the community.
 

1.A.a. Training Program - Enhance current training program to improve client learning by creating training videos, adding advanced classes, modifying the training structure, addressing issues raised in the survey of clients, and reviewing impact on client retention.

First Quarter Progress

Based on feedback from other departments and clients, the training department began development of a lighting class and modified the 'Olelo orientation process and created an advanced producers class. The training department also initiated development of support material related to commercialism to be included in producer courses.

Second Quarter Projection

Commercialism material will be incorporated into producer course, field lighting course to be offered, and initiate development of Compix video.
 

1.A.b. Volunteer Program - Improve volunteer and producer experience in the volunteer program, increase networking among clients, modify the current volunteer program and increase number of active volunteers.

First Quarter Progress

Initiated development of the volunteer directory, and recruited volunteers to be listed. Began promoting the volunteer program in all entry level training classes. Volunteer incentive program was finalized and the reporting of volunteer hours has increased 60% from the quarterly average for 2001.

Second Quarter Projection

Develop mentoring program initially focusing on non-linear editing. Post-production is often the bottleneck for program completion. Increasing the number of volunteer editors will make it easier for producers to gain assistance in this area. Will begin looking at other areas of production where mentoring can be supplemented by staff and volunteers. Volunteer directory to be provided to certified producers to assist in their search for volunteer crew.

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Strategic Goal 1.A. Variety of Methods to Access Resources (Continued)
'Olelo provides access to its resources through a variety of methods to increase participation in the creation of programming by and for the community.
1 .A.c. Post-Training Transition - Look at improving the transition from training into independent production through coordinated effort between various departments, including modifying post-training transition processes and structure.

First Quarter Progress

Implemented the restructured training program designed to make production easier and to get clients ready for independent production more quickly and affordably. Also developed a networking activity, Crew Call to enable recently certified individuals who do not have a project to meet and network with producers looking for a volunteer crew.

Second Quarter Projection

Develop follow-up client survey to get input from recently certified clients regarding the effectiveness of the training program, and input on how 'Olelo can more effectively prepare them to create community programs independently. Assess potential of implementing broader staff and volunteer based mentorship program.
 

1.A.d. Restructuring Introductory Offerings - Developing an introductory method for new clients to access resources that are user friendly as part of the introduction to 'Olelo training program. This includes restructuring the initial offering of training classes, developing user friendly training materials and processes for entry-level production equipment, ensuring adequate capacity of equipment, and managing equipment availability.

First Quarter Progress

Implemented the restructured training program to increase clients' likelihood of undertaking their own productions more quickly and with less complexity by having PD-100 and iMovie as entry level technical certifications. Combined Introduction to Television workshop with the Orientation with use of the new Orientation video. Increased resources, primarily hard drives to accommodate increase in non-linear editing for iMovie projects.

Second Quarter Projection

Increase the capacity of non-linear systems at Mapunapuna to accommodate increase in non-linear editing. A lighting course for PD- 100 technicians will be implemented. Create a temporary position to assist in assessing the benefits of providing producers with post-production editing.

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Strategic Initiative 1. Diversity of Voices (Continued)
To achieve strong representation in the creation of programming from all groups in the community that leads to issues being addressed, community connectivity and positive change.

 
Strategic Goal 1.B. Demographic Diversity of Clientele 'Olelo participants reflect the diversity of the community
 
  1.B.a. Benchmarks and Assessment - Survey different sample of clients to assess diversity, identify effectiveness of training and transition into program creation, and identify barriers and need for additional service(s). Develop benchmarks for different programs and services.

First Quarter Progress

Telephone survey results were reviewed by directors and department managers to ascertain issues around training and potential barriers. Identified areas where focus groups could provide additional information to assist management in identifying service/programmatic modifications. Managers developed 2001 baseline data and began developing 2002 benchmarks. Based on initial review of telephone survey results, efforts initiated on the development of a new mini-studio easy access service.

Second Quarter Projection

Focus groups will be conducted and results are to be reviewed to determine additional modifications or new services necessary to increase accessibility to program creation, assess need to modify current data reporting, community assessment in satellite areas to be conducted, and finalize 2002 benchmarks.

1.B.b. Assess Diversity in Easy Access Services - Assess diversity of voice via current access services offered and identify clientele usage and value for the following Easy Access Services: Island Info, Oahu Speaks, Giving Aloha, Counterpoint, Post Plus, Capitol Commentary, Halia Aloha, InSync, Candidates in Focus, OHA in Focus and Facilitated Productions. Goal is ultimately to continually improve the value of easy access services.
 

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First Quarter Progress

Changes to the current Easy Access Services have focused on diversifying voices and maximizing community awareness and usage. All of the Easy Access services show an increased use. Many are operating at full capacity. Targeted outreach, follow up and streamlined procedures are responsible for this increase in usage and diversity.

Second Quarter Projection

As the popularity of the services' increase, we anticipate that every Easy Access Service will be operating at full capacity. Client feedback on these services will help determine any necessary changes or additions to our Easy Access line-up to help ensure access for all.

1.B.c. Executive Producers Program - Enhance Executive Producers program to ensure individuals and organizations, which need and want assistance with event coverage, have access to a pool of volunteer producers. This will require formalizing the program, increasing the number of volunteer producers, assessing effectiveness of the program, and creating an environment that fosters volunteerism.

First Quarter Progress

Initiated management input into the effectiveness of the current Executive
Producer program. Identified need for improved communication and reporting.
Reviewed results from telephone survey, which revealed that certified clients
have a high interest in volunteering, but lack the time to participate.

Second Quarter Projection

Focus group feedback will be sought for input on volunteer program, specifically around volunteer motivation and staff support. Modify Executive Producer program and improve reporting on outcome of the E.P. program.

1.B.d. Targeted Outreach - Conduct targeted outreach to community and key 'Olelo constituents. Focus on individuals and groups not currently served by community access to increase the diversity of users and of programs cablecast on the community access channels.

First Quarter Progress

Formative introductory discussions have been held with leaders in the Filipino Community to discuss increasing use of '0lelo's resources by Filipino individuals and groups. Additionally, plans are underway to facilitate coverage of a Filipino cultural event in June. Outreach to Non-Profit organizations, students, seniors and legislators have resulted in increased participation from these groups.


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Second Quarter Projection

A major initiative called Vote! 2002 has been identified as a focus for outreach efforts for the remainder of the year. This initiative will consist of several related initiatives to encourage everyone to vote. Through this initiative, we will continue to work with a diversity of groups, including those that have been identified as underrepresented on 'Olelo's channels.
 

Strategic Initiative 2. Diversity of Programming
To build diversity of thought by ensuring exposure to a diversity issues facing our community.
 
Strategic Goal 2.A. Program Content Valued by Community Programming is valued by community because it connects viewers to their community by reflecting the diversity of causes and issues.
2.A.a. Viewer Awareness - Improve viewer awareness of programming on the community access channels including more up-to-date program scheduling information, and more information about the programs on the www.olelo.org website. Also included are program and block programming promotions, and viewer feedback on programming.

First Quarter Progress

Improve efficiency of programming staff data entry requirements regarding TEC and TEACH. Implemented call routing process to improve client and viewer contact with programming personnel. Increased communication to producers via a new section of 'Olelo' 5 newsletter, entitled "Programming 101. Programming information on the website has been modified, and hyperlinks added for high volume programs (State Legislature and Honolulu City Council) where these program schedules are more readily available and timely.

Second Quarter Projection

The roll out of block programming will be initiated, including communication to series producers, and development of promotion strategies. Additional modifications will be made to the web site to enable timely updates of program schedules.

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Strategic Initiative 3. Informed and Engaged Community and Viewers Build increasing civic participation in community issues as people realize they can influence change.
 

Strategic Goal 3.A. Positive Awareness of 'Olelo 'Olelo is broadly recognized as a valuable resource to the community.
  3.A.a. Customer Service - Improve customer service with existing and new 'Olelo clients. This will be achieved through the development of customized training to assist staff in addressing unique needs of diverse client base and the creation of customer service standards, as well as clarifying client and staff roles to foster mutual respect and understanding.

First Quarter Progress

Identified development areas, researched development options, and selected management development resources.

Second Quarter Projection

Initiate manager development, determine customer services areas to be assessed, and develop feedback mechanisms.
 
 

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